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Management of My Family's Intangible Assets


Management of My Family's Intangible Assets

Management of Intangible Asset


Intangible asset is  An intangible asset is a non-physical asset having a useful life greater than one year. These assets are generally recognized as part of an acquisition, where the acquirer is allowed to assign some portion of the purchase price to acquired intangible assets.
Source: https://www.accountingtools.com/articles/what-are-examples-of-intangible-assets.html

I will like to share the story about my family's intangible assets. First, my father's intangible asset is mobile banking applications. My father is small business owner, he owns small tour agents. He inbound tourists from Korea and tour around rest of the Thailand. He also sell the airline tickets so everyday there have a lot of transactions. He use mobile banking application which he can transaction the money from anywhere has data internet services. In Thai bank, he uses the Kasikorn bank mobile banking service which name is "K-Plus" and for the Korea bank, he use the Kookmin bank mobile banking application "KB Starbanking". To him, mobile banking applications are most priority intangible asset for his business.





Next, I will like to introduce my mother's intangible assets. Her intangible asset is her camera applications in her smartphone. My mother likes to use smartphone for taking photos, reading news in internet, and uses social network services such as instagram, facebook. When she go outside, she likes to take photos and selfies so she has a lot of camera applications in her smartphone. Previous post, I teach my mother how to use those applications, and now she is expert on that camera applications than me.





 Lastly, my intangible asset is my rabbit line pay, also call as line pay. Not all the department store or shops are supporting this line pay but in the e-commerce websites almost all supporting line pay as payment. First time, I register this service line pay because I read advertisment that I can watch movie in the cinema by only pays 100 baht (Digital movie only). Any movie and any location theatre which movie is digital movie, as only 100 baht by purchasing line pay. This promotion is still available until, there has announcement. By using line pay, I have watched many recent movies in theatre. And the fun thing was movie ticket is only 100baht but the popcorn and soft drinks were more than 200 baht. And these days, I use line pay as payment in the e-commerce website because sometimes there has promotion discount when we use line pay. I add my debit card number in the application so the transaction it tooks from my bank account.  



Thank you for reading my story! 😀



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